When content is presented as real text-meaning rendered a text characters in a web page-it is very adaptable. Real text provides many advantages over text within images. Consider the differences between these two logos with the same text, but different typefaces. A cartoon font used on a bank web site, for example, would likely undermine the sense of trust and professionalism the user expects. Typefaces should be chosen to align with the tone, messaging, and brand of the content. Similarly, there is not one typeface that will be optimal for all users with dyslexia. Many common and standard fonts available in modern operating systems meet these requirements. The typeface should be familiar or easily-parsed so that it quickly becomes familiar. Regardless, simplicity in typefaces is critical. Some people indicate that sans-serif fonts are better for viewing on a screen and serif fonts are better for print, but this is becoming less of a concern due to the prevalence of high resolution displays and higher quality typefaces. Experts disagree on which typefaces provide the best readability. Unfamiliar or complex typefaces require additional time and orientation, resulting in character or word parsing (which is slow and cognitively intense) rather than pattern/block parsing (which is fast and less burdensome). Simple, familiar typefaces are easiest to parse and read because the mind already has or can quickly generate a model for the shapes and patterns of text. Use simple, familiar, and easily-parsed fonts
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